The Best Native American–Owned Beauty Brands to Try – Who What Wear

Let’s be honest: There has historically not been much Indigenous representation in the beauty space (or any space, for that matter). Many brands are inspired by Indigenous rituals but don’t credit the tribes these rituals originated in. 

Luckily, many Native American–owned beauty brands are emerging to give people a chance to try products that are rooted in rich cultural traditions. Indigenous tribes often practice holistic lifestyles, and the same goes for beauty products. Many of these brands also put sustainability at the forefront, creating products that are refillable, biodegradable, or locally sourced.

One special thing about Native American-owned brands is that many of them put a huge emphasis on their communities. Whether that looks like donating a portion of their proceeds to Indigenous communities like Prados Beauty or getting their community involved in sourcing ingredients like Niawen, these brands help shine a light on Native American culture and its people.

November is National Native American Heritage Month, and we think it’s important to spotlight Native-owned beauty brands. You may not have heard of many of these brands before, but we encourage you to give them a try—they’re all unique and efficacious in their own right.


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