KANNONKOSKI, Finland and NEW DELHI, Nov. 5, 2021 /PRNewswire/ — Betolar, the Finnish materials technology company announces the launch of a new partnership with sustainable housing firm TARA – founded by former UN sustainability advocate and pioneer, Ashok Khosla.
The Indian market is viewed as a significant growth area for green construction due to rapid urbanisation and growing housing needs in the rural areas.
Commenting on the news, Betolar’s Executive leading the expansion in Asia, Juha Pinomaa said, “There is a tremendous appetite for sustainable construction materials in India which we are tapped into through our work with TARA and its mission to develop alternative and sustainable models for rural development, democratizing construction from the bottom up.”
“Establishing local operations in India is the culmination of a partnership launched from the inauguration of our Asian expansion plans. Asia is a hugely important region for Betolar’s innovation precisely because our materials technology licensing model is able to lean on its vast size and complexity.”
Betolar enables a wide network of precast concrete manufacturers to produce construction materials that not only lower CO2 emissions by as much as 80%, but also utilize side streams from industrial processes, delivering a double sustainability dividend. Betolar’s Geoprime™ solution replaces cement in concrete by using industrial side streams from the process, mining and energy industries, among others.
Using local, industrial side streams is an affordable way to match the market price for traditional building elements such as bricks and pavers, speeding up the market breakthrough.
A new recipe for sustainable construction
India is making efforts to reduce reliance on more traditional, high carbon emitting red bricks, particularly in rural areas. The government has even introduced tax breaks to incentivize circular practices and use of waste content.
TARA’s chairperson, Dr Ashok Khosla, says, “The construction sector is one of the biggest sources of greenhouse gases. Pioneering new, easily accessible low-carbon building materials is fundamental for achieving India’s net zero target by 2070, let alone within the much tighter time-frame needed to avoid global climate catastrophe. Geoprime offers a remarkably innovative, widely affordable solution for transforming the industry’s climate impact at …….