Korean beauty has, to be fair, brought us some of the most popular beauty trends of all time for glowing skin, including sheet masks, overnight sleeping masks, BB Cream and the indefatigable 10-step skin routine. Beauty shops in Seoul are as popular as Starbucks in London. Charlotte Cho, founder of online Soko Glam, which specialises in Korean beauty products, explains that Korean traditions are at the heart of the country’s beauty philosophy, and good skincare is embedded into Korean culture.
“At a young age,” she says, “Korean children are taught the importance of moisturising, exfoliating, cleansing the skin thoroughly and protecting the skin with SPF (sun protection factor).” And these beauty traditions are passed through generations. These traditions are coupled with innovative technologies, and the result is some seriously effective skincare. Here’s my pick of the best:
The six best Korean skincare products for glowing skin
Laneige Water Sleeping Mask, £26.50