Rare Beauty is sending you into the new year with even more fun products to wear.
Launching today are three new colors of the Lip Soufflé Matte Lip Cream for $20 each. For the brand’s creator Selena Gomez, the new shades represent a collection of neutrals that she felt were currently missing from the set, which now boasts 15 shades.
“I wanted to add more neutral shades to this collection that are wearable for every day, so we created three new shades: Confident, which is a beautiful rose mauve; Elevate, a light warm beige; and Kindness, a nude pink tone,” she tells PEOPLE exclusively. The names, Gomez says, are right in line with the rest of the collection.
“Each of the shade names is inspired by positive words and affirmations that inspire me,” she shares, referring to Confident, Elevate and Kindness.
Now available in 15 colors ranging from neutral to bright, Rare Beauty’s Lip Soufflé Matte Cream is a hydrating lip product that has long-lasting color and a weightless texture. It’s a product that Gomez comes back to again and again for her own glam.
“I am wearing Elevate in the campaign and that has become a new favorite,” she tells PEOPLE. “It’s a great everyday lip color and pairs well with a gloss or a lip balm on top for extra hydration. I also love Inspire, which is bright red. It’s a total classic.”
Gomez’s Rare Beauty glam is on display in the behind-the-scenes Spring 2023 campaign video shared exclusively with PEOPLE. Also included in the video and in the new …….