Pullman & Les Mills Set Out To Host The World’s Largest Virtual Fitness Class – PRNewswire

“At Pullman, playful meets peak performance. We believe records are made to be broken. We push past our limits and raise our game so that guests can stay at the top of theirs,” said Kishan Chandnani, Vice President, Global Brand Management, Premium Brands, Accor. “By striving to achieve a Guinness World Records’ title, Pullman is actively fueling success by inspiring the minds and energizing the bodies of our friends, fans, and followers – and we’ll have a lot of fun together while we’re at it.”

The one-hour virtual strength training class will be specially choreographed by Les Mills for the Guinness World Records attempt. As the world leader in group workouts, Les Mills is uniquely placed to give customers an unbeatable omnichannel experience by combining the blockbuster production value its digital content is famed for, with its unparalleled network of 21,000 gym partners and 140,000 certified Instructors across 110 countries.

“Our mission is to create a fitter planet, so we are absolutely on board with Pullman’s bold and ambitious plan to break a new world record for a virtual fitness class. We are especially keen to host this event in Dubai – during the Dubai Fitness Challenge- bringing the Pullman Power Fitness Squad here to tap into the electric energy of this vibrant city,” said Glen Stollery, CEO, Les Mills Middle East. “Our collaborative livestreamed classes make people feel engaged from their own homes and we love the idea of bringing people from all over the world to sweat together, smile together, and be a part of something big.”

“This global livestream event is an invitation for the whole world to unite in making fitness history, with plenty of incentives from Accor and our partners, who have graciously sweetened the pot to get our participants happily breaking a sweat,” said Ralitza Iordanova, Vice President, Global Partnerships, Luxury & Premium Brands. “Power Fitness is a key passion for Pullman and our partnership strategy is to align ourselves with forward-thinking health and wellness brands, such as Les Mills and Hyperice, who fully engage our guests and encourage them to claim the time and space to unlock their fitness potential.”

The world record attempt is taking place during Dubai Fitness Challenge (29 October – 27 November), a citywide initiative which encourages everyone to embrace a more active lifestyle, try new fitness activities and enjoy the outdoors.  An action-packed calendar …….

Source: https://www.prnewswire.com/news-releases/pullman–les-mills-set-out-to-host-the-worlds-largest-virtual-fitness-class-301415038.html

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