Two inspiring brands join forces to break the GUINNESS WORLD RECORDS™ title for most viewers of a strength training workout live stream on YouTube, led by Pullman’s Power Fitness Squad
DUBAI, United Arab Emirates, Nov. 3, 2021 /PRNewswire/ — Pullman Hotels & Resorts, a leading brand within the Accor group, is pleased to invite fitness fans from all over the world to participate virtually in a ground-breaking attempt to set a Guinness World Records™ title. On Saturday, November 13, 2021, as part of Dubai Fitness Challenge, ambassadors from Pullman’s Power Fitness Squad will gather on the panoramic rooftop of the Pullman Dubai Downtown. Against the backdrop of the evening skyline and the spectacular Burj Khalifa, the team will lead a one-hour strength training session, which will be livestreamed globally on the Les Mills’ YouTube channel. The livestream kicks off at 7pm Dubai time, with the goal of attracting more than 13,000 participants – the current world record.
“At Pullman, playful meets peak performance. We believe records are made to be broken. We push past our limits and raise our game so that guests can stay at the top of theirs,” said Kishan Chandnani, Vice President, Global Brand Management, Premium Brands, Accor. “By striving to achieve a Guinness World Records’ title, Pullman is actively fueling success by inspiring the minds and energizing the bodies of our friends, fans, and followers – and we’ll have a lot of fun together while we’re at it.”
The one-hour virtual strength training class will be specially choreographed by Les Mills for the Guinness World Records attempt. As the world leader in group workouts, Les Mills is uniquely placed to give customers an unbeatable omnichannel experience by combining the blockbuster production value its digital content is famed for, with its unparalleled network of 21,000 gym partners and 140,000 certified Instructors across 110 countries.
“Our mission is to create a fitter planet, so we are absolutely on board with Pullman’s bold and ambitious plan to break a new world record for a virtual fitness class. We are especially keen to host this event in Dubai – during the Dubai Fitness Challenge- bringing the Pullman Power Fitness Squad here to tap into the electric energy of this vibrant city,” said Glen Stollery, CEO, <span …….