Personal Struggles Inspired Santosha Co. Founder To Create All-Natural Beauty Company – WCCO | CBS Minnesota

MINNEAPOLIS (WCCO) — An space woman is taking the pure advantages of Wisconsin and Minnesota’s assets and turning them in to an all-pure magnificence product For women.

Ashlee Assadi’s private struggles led her on a journey To discover safer options for Skincare.

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“I used to be shocked to even know that this was occurring Inside The sweetness enterprise,” she said.

Assadi is on a mission To wash up The sweetness enterprise. The northwestern Wisconsin woman started her personal beauty agency, One which makes use of all-pure components.

Ashlee Assadi (credit rating: CBS)

It’s A selection she made after going by way of some private struggles.

“I struggled with infertility For A pair of years,” Assadi said.

She believes her infertility was linked to beautys she was using. After altering her way of life habits, she expert her personal little miracle.

“I ended up lastly getting pregnant with my miracle baby woman,” Assadi said. “She entered our world and that’s As quickly as I made A selection To primarytain house After which launch Santosha Co. And look at out and make a distinction Inside The sweetness enterprise.”

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Now, the mom of three spends her time Collectively with her household gathering All of the components for her agency.

“When it’s harvesting time, it’s A lot of nice simply To incorporate our household in that course of as properly,” she said.

And her youngsters are actually palms on with the enterprise. However so is The Reprimaryder of her household.

Her brother Luke is a chemical engineer who assists create their merchandise.

However it was her stepfather, a forester with the Wisconsin Division of Natural Resources, who first informed her about their primary ingredient. The Balm of Gilead oil “was the product that put Santosha Co. on the map,” Assadi said.

“He first shared about it, I really feel it was Inside the spring, And also you’d possibly stroll by way of the forest on any spring day — it’s very aromatic, So that you will Have The power to odor it Inside the air,” she said. “We now have seen it assist dermatitis, we’ve seen it utterly even out the pores and skin tone, so It truly is A strong ingredient.”



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