PersonaFi Looks To Disrupt Personal Finance With Social Investing App –

The pandemic recovery has not been uniform.

The economy is recovering at varying rates; the poor are getting poorer and the rich are getting richer, says Ken Mooso, CEO at social investing app PersonaFi.

“Younger generations are being left behind,” he said in a discussion on catering to the increased awareness around financial sustainability and bolstering trends that suggest society is more so interested in saving and investing, rather than spending and borrowing.

His experiences serving clients at the likes of Wells Fargo & Co (NYSE: WFC) and Bank of America Corporation-owned (NYSE: BAC) Merrill, as well as at home, as a child growing up, gave him unique insight into the wrongs in the world of finance.

“I came from a family that didn’t understand much about finance and that caused a lot of friction. Witnessing that, I told myself that, no matter what, I was going to learn how to make money and make it work for me.”

Inception: Whilst working in wealth management, Mooso became frustrated with what he said is the fiduciary standard.

“The advisors have to work in the best interest of their clients – that sounds like a beautiful thing – but what ended up happening was the complete opposite.”

The organizations he associated with basically defaulted to selling exposure to mutual funds and charging unnecessary management fees.

“We’re crushing the clients and they don’t even know it,” he exclaimed.

Thereafter, he took matters into his own hands, playing on trends that point to investors more so trusting themselves and their embedded social networks.

Evolution: He said the “idea was similar to something like Venmo where you can see who’s buying what.”

To test the idea, Mooso began posting his trade ideas on social media. Friends, then, frantically began reaching out, inquiring increased detail around his methodology and execution.

“I ended up creating a Facebook group that blew up massively where we even got national attention.”

Functionality: There are three core tools to the PersonaFi platform.

The first allows users to see what their friends are holding in their aggregated portfolio.

“We built a web app, initially, and tested it out with about 100 people. Now we have an iOS version where you can see …….


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