How have decades of experience in the wire forming and pet care industries enhanced Midwest Homes for Pets? This year, MidWest Homes for Pets’ parent company, Mid-West Metal Products, celebrated its centennial. Now in its fourth generation of leadership, the family-owned business was founded in 1921, manufacturing one patented product, the Kruse Switch Box Support, and other electrical hardware items.
The company evolved over the years, transitioning to wire-formed products during the Great Depression, manufacturing wire rubbish-burning containers, canning racks, racks for sterilizing baby bottles, and egg gathering baskets. In 1959, founder Earl Smith introduced a new product to customers of Mid-West Metal Products, a product that eventually changed the focus and direction of the business. It was a wire pet enclosure for dogs. In 1988, with steady growth in pet products manufacturing, MidWest Homes for Pets becomes a division of Mid-West Metal Products.
MidWest Homes for Pets has been in the pet industry for over 60 years, and we’ve taken our expertise in wire forming to develop and manufacture the industry’s top performers in wire containment. We’ve applied that knowledge and skill to plastics, textiles and wood products as well. Our ability to innovate and adapt, our commitment to quality and customer service, and our unparalleled support for retail and distributor partners has allowed us to continue our growth and success today.
What keeps pet containment products consistently in demand? And how can retailers lean into that to drive sales in their stores? Trained and well-behaved pets make a happy home. According to the ASPCA’s National Rehoming Survey, pet problems are the most common reason pets are rehomed, accounting for 47 percent of rehomed dogs. …….