The new beauty brand honors the rich and distinct beauty of Latinidad via a comprehensive suite of premium, vegan, cruelty free beauty products
NEW YORK, Oct. 13, 2022 /PRNewswire/ — For far too long, Latinas have been ignored by traditional beauty brands or treated as an afterthought. erenzia, a phonetic nod to Latinas’ shared “herencia ” or heritage, is here to say no more. erenzia beauty is rooted in celebrating Latina culture through their comprehensive suite of premium, vegan, cruelty free beauty products. Launching this Hispanic Heritage Month, the inaugural collection features a lineup of shampoo, conditioner, leave-in treatments, and fragrances, and is available for purchase on erenziabeauty.com and through the brand’s “Amiga” enhanced affiliate partners.
erenzia beauty honors the rich and distinct beauty of Latinidad via a comprehensive suite of premium, vegan, cruelty free beauty products.
Developed by co-founders Alina Gonzalez, Vanessa Ramos and Alex Pearl, the company hopes to champion and embolden Latinas to own their beauty and step into their innate power-emotionally, financially, and socially via the brand’s “Amigas” enhanced affiliate partner business model. As the first social selling Latina-founded and focused holistic beauty brand, erenzia beauty offers a unique opportunity for entrepreneurial driven Latinas, as consumers and potential sellers. The “Amigas” enhanced affiliate partner business model provides modest, low-risk start-up costs, a robust community support network, and an arsenal of business and personal development tools.
“We are passionate about creating a beauty experience that puts Latinas first by supporting, claiming, and celebrating their unique authenticity, diversity, and creativity,” said Brand & Product Co-Founder, Alina Gonzalez. “Being a Latina-led business means having both the privilege and responsibility of letting ‘la cultura’ guide the way erenzia beauty conducts business — from its sourcing practices to its product, to its affiliate partners.”
erenzia beauty offers premium beauty products curated with the Latina in mind, all available at an attainable price. The high-powered formulas are enriched with culture, influenced by history, and infused with native ingredients lauded for their wellness properties, sensorial attributes and inspired by the legacy of Latina beauty rituals passed down through generations. erenzia’s line of bespoke products are formulated to engage the senses and stir the soul via decadent milks that transform into luxuriant oils, nostalgic ingredients such as rice, maize, jojoba, and cacao to rouse feelings …….