Gym bag essentials: Solyph spurred to expand business in light of growing opportunities in active beauty segment –

Solyph is a Singapore-based brand founded by South Korean Heeseok Jun, who saw a gap in the market for skin care products that could suit the increasing active lifestyles of beauty consumers.

In 2018, Jun launched Solyph, a brand that claims to be “formulated for active people, by active people”.​

“Active folks who struggle with skin issues that flare up as a result of sweat and heat, tend to prefer minimal yet efficacious skincare routines with products that are easily absorbing, water-based and multitasking products that can be used on the go,” ​Jun told CosmeticsDesign-Asia.

Solyph’s star ingredient

The brand’s hero ingredient is pine leaf extract, which is harvested in Pyeong Chang, South Korea.

Unlike pine leaves found in other parts of the world, the pine leaves harvested in Pyeong Chang are high in phytoncides and are particularly rich in antioxidants, antibacterial qualities and possess many rejuvenating properties.

They are also high in HMF, an organic compound that prevents the excessive production of melanin caused by UV rays, providing natural protection against the sunrays.

The inclusion of pine leaf extracts ensures Solyph’s products are suitable for those with active lifestyles or who spend prolonged periods under the sun, who tend to be more particular about cosmetic ingredients, said Jun.

“​Some of the ingredients they look for include properties that are AAA – antioxidant, antimicrobial and anti-inflammatory – and are non-comedogenic.”​

Since its launch in 2018, Jun believes Solyph’s active beauty focus is more relevant today than ever.

“Having an active lifestyle has become a new norm for many people today. It has become a way for people to escape and destress in the midst of the pandemic. As part of adopting a more active lifestyle, consumers see skin care routine as part of their holistic daily routine.”​

She added that this has created larger prospects for the brand in the skin care market.

“Being one of the few active lifestyle skincare brands, this has created a big opportunity for us in terms of gaining greater brand awareness and reaching out to different groups of active individuals from all walks of life who are looking for sustainable and vegan everyday beauty solutions.”​

Expanding horizons

To tap into the active beauty trend, the company has been working to increase its exposure.

In October, the skin care brand announced that it had inked a deal with e-commerce platform, Asian Beauty X (ABX) to carry …….


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