Fitness-Tracking Firm Strava Taps Pinterest Executive as CFO – The Wall Street Journal

Fitness startup Strava Inc. has hired a

Pinterest Inc.

executive as its new finance chief as the company works to expand its subscriber base and international operations.

San Francisco-based Strava, whose social-networking app enables users to record physical activities and share them with others, said Wednesday that

Lily Yang

joined as chief financial officer on Monday. Ms. Yang until last week served as chief accounting officer at image-sharing platform Pinterest, a role she held since joining the company in 2017.

Lily Yang, chief financial officer at Strava.


Lily Yang

Strava, which is privately held, said it has raised about $180 million in funding from investors since it was founded in 2009. Its most recent funding round was in November 2020, when it raised $110 million from Sequoia Capital and TCV, a growth investor that specializes in consumer technology companies.

Strava said it is gaining about 2 million new users a month, but declined to disclose its revenue or total number of subscriptions. The company said it is also beefing up its workforce with the addition of 100 net new jobs in the past year, which brought its total staffing to more than 300 people.

Ms. Yang succeeded

Christine Park,

who left Strava in December 2020 after about a year and a half in the role.

Michael Horvath,

co-founder and chief executive of Strava, served as interim CFO in between. The company declined to comment on why Ms. Park left.

Ms. Yang, who leads Strava’s finance and legal teams, is also tasked with helping lead the expansion in Europe and Asia and strengthening partnerships with companies, Mr. Horvath said.

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“Lily’s joining the company is just part of building Strava to reach a global audience,” Mr. Horvath said. “She has shown her ability to think strategically and we had strong confidence in her ability to help fuel our growth.”

Ms. Yang helped take Pinterest public in 2019 and helped lead its push into more countries. Strava, meanwhile, has no immediate plans to go public, Mr. Horvath said.

Before Pinterest, Ms. Yang held senior finance roles at drugmaker

Gilead Sciences<span class="…….


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