‘The biggest aspect of the ‘niche’ or ‘boutique’ gyms, is the social structures you can bid from it. You meet others trying to achieve a common goal and that brings camaraderie,’ says local gym owner
After a difficult year and a half with lockdowns and restrictions, Bradford business owners in the health and fitness industry are happy to welcome back clients at full capacity.
Local health and fitness clubs are back up and running, providing an opportunity to re-establish a healthy lifestyle through the exercise that best suits one’s needs. Gym owners create a space for fitness and exercise, which for many, becomes a sort of escape or a “home away from home”.
What seems to lie at the heart of locally owned health and fitness services is the genuine investment from both the owner and client.
Owner of the Kettlebell Club in Bradford, Julie (who did not want to have her last name published), teaches kettlebell classes and offers professional nutrition coaching. She was able to offer some insight into what a career in the health and fitness field means to her.
“When I am focusing on creating my best life, I feel and see that positive energy transferring to my Kettlebell Club members, which is a great feeling,” she said. “Such a simple act allows me to do my part in making this world a better place.”
Adrian Murphy, owner of REBELfit 24/7 located in the West Park Plaza says he sees a shift happening in the fitness industry.
“A big ideal for gyms is that they’re going to create more niche markets. Such as gyms just for bodybuilding, group classes, specific gyms just for cardio/Zumba.,” he said. “Something I’ve always tried to establish here at RebelFit is that it’s a place where you can do all of those mediums in some way, but it’s important to consider the overall environment and that it’s right for you.
Finding the medium of exercise that best suits one’s needs becomes an opportunity to bond and feel integrated within the community.
“The biggest aspect of the ‘niche’ or ‘boutique’ gyms, is the social structures you can bid from it. You meet others trying to achieve a common goal and that brings camaraderie”, says Murphy.
When asked why she believes independently owned fitness businesses are important in a town such as Bradford, Julie answered, “Over the years, The Kettlebell Club members have become a community within the community. Creating a …….