Nativa SPA makes its long awaited debut into the US market, making accessible its proprietary technology and the unrivaled beauty powers of pure, nutrient-rich quinoa
NEW YORK, Oct. 28, 2021 /PRNewswire/ — Nativa SPA, a leading body care brand born in Brazil, has launched stateside as part of the Boticario Group, the 31st largest beauty company in the world. Nativa SPA’s plant-based, 100% vegan, cruelty free, and unique product line is formulated with an unexpected hero ingredient, Quinoa, the super-grain abundant in Omegas 3, 6 and 9 and antioxidants. The brand harnesses a patented process to extract deep hydrating and firming properties of Quinoa from the Andes region. Blending ancient wisdom and modern technology, the line unlocks superior skin wellness and empowered whole body care, sparking a contagious mindset of celebration, wonder and growth.
Through extensive research, Nativa SPA has created a unique alchemy to bring consumers purified drops of Quinoa Oil that penetrate well beyond the surface for lasting wellness — mind, body and spirit. A pioneer of Brazil’s whole beauty approach, Nativa SPA is responsible for developing an innovative distillation process to extract the purest oil possible. The result is a golden elixir that fills every bottle with whole nutrition, wrapping skin in whole care.
From the formulations to the sensory experiences, the brand embodies its Brazilian heritage and focuses on daily holistic wellness with the message Whole Care for Whole Beings Nativa SPA creates its curated collection, based on the ethos that careful, consistent skin care is an essential part of health and wellbeing and that you cannot treat one part of the body without considering the whole. The team’s mission is to share these long-held Brazilian practices and this holistic approach to beauty stateside, and in turn offer a whole new kind of care, and the lasting radiance that accompanies true wellness.
“Brazil is recognized for and lauded internationally for its beauty, from its diverse people to its natural landscapes to the fact that many Brazilian women have gone on to realize super modeling acclaim. But at its core, Brazilian beauty celebrates and focuses on connection — to self, to each other and to the planet. At Nativa SPA, it is our mission to help foster more of these connections, based above all on quality, efficacy and integrity,” says Daniela Dressel, General Manager and Head of US Operations. “We are …….