The core marketing objectives for any technology company are creating awareness, building preference, establishing value, and driving efficient decisions and purchases.
B2B marketing efforts in the technology sector are competitive, and reaching the right audience is often challenging.
However, experts recommends that knowing how to connect with decision-makers about their business goals and challenges is crucial to the success of your technology marketing.
Unfortunately, there is no challenge-free marketing strategy. That is why the cybersecurity marketing experts at GetUpLead have prepared this article that detailed seven technology marketing challenges and how to solve them.
7 Common Marketing Challenges and How to Solve Them
1. Focusing on Experts and Not the Consumers
Your marketing should focus on your customers’ understanding level. Addressing them as insiders with perfect knowledge does not support their decision process. In addition, it does not respect their time because you are not delivering digestible information. Your technology product or service should still satisfy its business benefit regardless of how impressive it is.
Your marketing team should meet your customers at the level of their decision-making process. At this level, delivering ongoing, understandable, and accessible resource value is critical.
2. Using Industry Jargon
Humans have a short attention span. Therefore, as a marketer, you have only a few seconds to capture your website visitor’s attention. During those few seconds, ensure your marketing efforts target making the product relevant, instilling its value while motivating your prospect to learn more. Filling your content with industry jargon is a waste of everyone’s time. This is because jargon-filled content often has no meaning to the prospects. Therefore, instead of establishing expertise, the content alienates it.
When marketing your content, it is best to speak in your prospect’s language. Your messaging should convey necessary information for your customer without leaving gaps for them to fill.
3. Not Considering the Buyer’s Journey
Marketing is not a point solution. It is continuous. When you carry out your marketing efforts correctly, you can guide your customers and prospects through purchase decisions. Often, technology companies fail to define the buyer’s journey. And unfortunately, this is critical to the success of a marketing strategy.
Instead of focusing on driving immediate revenue, it is ideal that technology companies take the time to understand their target audience and the overall buyer’s journey. This way, the marketing effort can complement the overall buyer journey continuum.
4. Pushing …….